#FINDYOURMAGIC | AXE Super Bowl 50 

We amplified AXE's Super Bowl TV spot in real time by igniting a conversation around the evolution of masculinity. It led to millions of additional Youtube views in just a few hours.

117M TV | +10.2M YouTube | Twitter

RANDOM AXE OF KINDNESS

From 10 to 10,000—AXE reinvents surprise & delight moments by making every single one completely unique. Every guy has his own thing and we're celebrating him for it. #RandomAXEofKindness

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behind the lens | AXE + TIFF

PEEL BACK THE GLOSS. We're talking about weekend shoots, hockey stick microphone booms, and extra rolls of duct tape. Whatever it takes to bring your vision to life. You live for the grit of making films.  Premiere YOUR short film at #TIFF16.

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INSTAGROOM | How to get the look 

We created custom videos to show guys how easy it is to achieve the looks spotted during New York Fashion Week: Men's.

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2016 AXE TUMBLR

Find Your Magic | SXSW | NYFWM: Stand Out. Be Basic | March Madness | The AXE Collective | TIFF

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