Breaking Brand Guidelines

A simple solution to generate money for Japan's Relief Fund. If a global brand like Pepsi were to cut their printing down to 2 colors (red & white), they would save millions in production costs. In turn, Pepsi could donate all of that money to the people of Japan.

Press: The Denver Egotist // The Denver 50 // TBWA VSVCFF Ultimate WINNER: Breaking Brand Guidelines with a Purpose